In the book Imagine: How Creativity Works Jonah Lehrer talks with Yo-Yo Ma about how his search for emotion shapes the way he approaches every concert. As I read through his thoughts and statements I found myself thinking about wine. It is one thing to try to find, experience and afford the precise and correctly made and aged wines, but aren’t we missing out on character and expression? It seems I’ve stumbled upon someone who makes my case in Yo-Yo Ma. Here’s what he tells The New York Times in 1989:

“I knew the music inside and out. While sitting there at the concert, playing all the notes correctly, I started to wonder, ‘Why am I here? What’s at stake? Nothing. Not only is the audience bored but I myself am bored.’ Perfection is not very communicative… If you are only worried about not making a mistake, then you will communicate nothing. You will have missed the point of making music, which is to make people feel something.” 

And at some point.. isn’t that the point to so many things.  I of course am persuading you to feel this way about wine - the offbeat, funky and unusual ones. They have more expression than the precise ones. No?